“Fleet risk strategy …… how to see the wood for the trees”

"So how am I supposed to pull all this fleet risk data together and come to some sensible conclusions when I have all these other fleet responsibilities to deal with?"

The feedback we get from fleets is sometimes relating to ‘why invest in Risk management’, but more usually it’s about lack of resources – not just time resources but also expertise in deciding what’s the best course of action.

Of course, it’s easy to outsource claims, licence checking, telematics, driver training and online assessments BUT fleets don’t always realise they are creating a monster in so doing.

The reasons are as follows:

·         Risk data starts pouring in via portals, emails and hard copy reports

·         The data comes in at different times of the year and in different formats

·         It’s not always clear what the data is trying to say so analysing it is time-consuming

·         How to decide what represents a high risk and what should be done about it, is a problem

·         Having dealt with high risk drivers, how do you make sure the action taken, has worked?

Managers with fleet responsibilities usually have other functions to perform so it is not easy to find time to bring all of these Fleet Risk elements together in a way that maximises their effectiveness.

Indeed, very often the three departments of Fleet, HR and Health & Safety will take responsibility for different elements of the road risk program, which further complicates the harmonising of data and often results in missed opportunities to reduce risk.

So, apart from lack of time, internal risk expertise and departmental structure issues, most fleets also lack the other key element to make a risk program successful and that is a satisfactory electronic receptacle into which they can deposit all the risk data and also check that none of it exceeds the organisation’s minimum risk levels.

The net result of all these hurdles for a fleet is that risks get overlooked, which is not only dangerous, it risks the fleet becoming guilty of ‘willful blindness’. Furthermore, some fleets actually choose to turn a blind eye to high risk data because even if they know what to do about it – they often don’t have the time or resources to resolve it!

This is where the outsourced risk management industry is able to lend a hand in planning a program that is fit-for-purpose in terms of available budget and program objectives.

At RVM we build tailored risk management programs for fleets based on what priorities the fleet has identified.  These range from the very simple to the most complex depending on fleet profile, what needs outsourcing and what stage of the risk journey the fleet is currently at.

We work on raising safety culture levels within a driving population and by offering a supportive approach to improving drivers’ skill, habits and on-road behaviour. 

The upside is that by choosing an approach that is designed to seek and iron out bad driving habits, a fleet will gain the support of its drivers, which in turn means its high risks can be identified and worked upon. 

Additionally, this will show that a duty of care exists and a better claims record will follow.  Insurance costs will come down and driving safety becomes second nature and integral to the driving culture. Wilful blindness won’t be possible and won’t therefore be a threat.

In our experience, when a fleet chooses to invest in our approach, it wants a positive and tangible benefit in return and this is why, at RVM, our efforts are focused on our mission to reduce accident frequency. 

So don’t choose to rely on lady luck when you renew your fleet insurance policy. Take a more positive view by controlling fleet risk with RVM as your guide and partner. Learn more about what options are open to you and at what cost by calling RVM on 0113 224 8800 or contact us here or e-mail us on risk@rvmassist.co.uk

At RVM Assist Ltd our integrated approach allows us to help fleets to implement effective safety policies, analyse trends and identify high risk drivers. Our Driver Training program is targeted, timely and appropriate.  The result is lower accident rates, improved driver safety, and reduced costs.