The love of reducing fleet risk - is in the eye of the beholder

As in life generally, the level of attraction you feel towards a good looking fleet risk profile may depend on your mood, whether you’re a newcomer to the art of risk reduction and how much pain you think will be involved in keeping that profile looking at its best!   

Of course, we’ve all dabbled with risk, maybe had some success and yet, somehow, it’s never really worked out as perfectly as we were originally promised!  In fact, what looks so very fabulous from the outside so often disappoints once the business partnership matures. (……we’re still talking about fleet risk by the way!) 

So success is measured by whether the fleet perceives it is getting what it wants, but if that doesn’t happen, is it the supplier or the fleet who is responsible?  Is the shortfall in expectations due to a failure in inter-departmental co-operation caused by the broad nature of the activities that a fleet risk program should encompass? 

Is it because there’s so much accumulated driver risk data that neither internal departments nor external suppliers can offer the vigilance required to keep on top of the discovered unacceptable driving risks and take timely and appropriate action? 

Is it because the expectations of the fleet are mismatched with the service expectations of the risk supplier so in reality the fleet thought the supplier would do certain things, which the supplier didn’t think was within their remit? 

Or is it simply because, the chosen supplier (or suppliers) is not structured in such a way as to properly deliver all aspects of the program due to inadequate knowledge, systems or a desire to support the needs of the fleet in a proactive manner? 

In truth, managing fleet risk is still an evolving aspect of fleet management and for some suppliers (such as insurance brokers and fleet leasing companies) it is just a by-product of their core business. For other suppliers who specialise in one element of risk, the demands upon them of supplying a ‘full’ spectrum risk program is just too big. 

Fleets are definitely doing more than ‘flirting’ with risk reduction.  Many are looking for suitable long-term partners but, as also in life, it can be two-steps-forward-one-step-back process.  Relationships with risk suppliers can be characterised by broken promises, disagreements and meetings with alternative providers, which can of course result in a parting of the waves.  

By contrast to all this, RVM Assist was designed from the outset with the kinds of credentials that any self-respecting fleet would find irresistible!  We think that to be attractive you need to stand out from the crowd by displaying the kind of raw materials that could last a lifetime such as integrity, originality, experience and of course, mutual respect.   

So, as a specialist fleet risk supplier, the prospect of walking hand-in-hand with our customers whilst developing goals and aspirations, represents the start of a dream relationship that in our view holds the best chance of being long-term and mutually fulfilling! 

Why not contact us now or give us a call on 01132248800 for a date!


At RVM our integrated approach allows us to help fleets to implement effective safety policies, analyse trends and identify high risk drivers. Our Driver Training program is targeted, timely and appropriate.  The result is lower accident rates, improved driver safety, and reduced costs