The relationship between Safety Culture, Driver Attitude and Accident Liability

There is much talk in the fleet press and from ‘risk management’ suppliers about how important it is to do licence checks and assess drivers and do some form of driver training.  

As elements of RVM’s Full Circle product, we recognise these techniques can contribute towards identifying and thereby setting a course to reduce risk but, as evidence shows, these initiatives will fail to do anything other than tick some compliance boxes unless a key ingredient is present.

That ingredient is culture change.  

The most difficult hurdle for an arms-length risk supplier is to influence each drivers attitude to driving safety and to make he or she know how the organisation views its importance and to ensure this is visibly demonstrated by the most senior members of the company. 

Tools for achieving this are most often missing from the repertoire of traditional suppliers of ‘road risk management’.

Clearly there must be an economically sensible balance between the cost of risk and the cost of preventing it and therefore any culture change tools must be flexed according to the circumstances that prevail in each fleet.  

For this reason, every Full Circle risk reduction program from RVM Fleet Services will be different for each client.

The level of culture change may even vary sometimes between departments within the same client and therefore the solution may need to be highly tailored in order to ensure money and time is most usefully employed where it is likely to have the most beneficial impact.

The scope and nature of the tools required to achieve a cultural change in attitudes toward driving safety within any organisation that runs a fleet of vehicles (main fleet or ‘grey’ fleet) are therefore critical.  

RVM Fleet Services specialises in assessing where on the risk spectrum a fleet might sit and in introducing appropriate culture change tools that are designed to have the maximum positive effect, whilst being proportionate in terms of cost.

For more information on how we can help improve the safety culture within your organisation, contact us now on 01132248888 or click here to send us an e-mail